This article has been published for people that have already purchased a property and may be looking for common sense advice. We will also highlight some common mistakes made by new owners.
The fact is that to successfully rent a property, in what is a very competitive market, you have to treat it as a business and not skimp on the basics. There are lots of properties out there. The key is to differentiate your property from the many others, which may be on the same development. Also you should market the property through a network of friends and family . Most important: Do not get caught in the discount trap of people looking, comparing prices, and buying purely on price. It can take 2-3 years to build a successful rental business and it is important to encourage the renters to return and recommend your property.
Welcome pack
When a family arrives at the property they want to start their holiday straight away: They will want to buy the basics, the children will want to visit the pool, they need to know what the resort offers, where the best beaches are, where to eat and drink, where the shopping centres and markets are, security advice with emergency numbers. So vital is to provide a good welcome pack. A document in the property that clearly explains the workings of the apartment and the resort and this is a document sometimes provided by property management organisations.
Practical advice
InspectaHomeSpain have always provided the customer with free guides that explain the completion and rental process but now, in response to customer requests, have extended their service to provide a professional welcome pack.
Our Property Guide Service provides practical advice on how to rent your property plus a professional welcome guide specifically created and tailored for your property including, photographs and a key benefit are that it is provided as a book and electronically, so that it can be mailed to the renter, before they arrive at the property.
Common mistakes
There are normally some common mistakes when renting out your property and the following information may help some buyers to avoid the same mistakes.
Fittings and furniture
Budget and fix the price that you want to spend on the fixtures and furniture remembering that items which normally are provided in the UK are extras including, lights, shower cubicles and heating.
One common mistake is not equipping the property for the advertised number of renters as a property advertised suitable for 6 people should be equipped to comfortably accommodate that number. This should include seating for 6 in the lounge, dining for 6 people, sufficient cups and plate's cutlery and cooking equipment for 6.
The patio furniture, loungers and sun chairs should also be for 6 because owners that cut corners in the early stages on the rental will effect referrals and returning rentals. If possible buy an extra set of matching glasses and crockery as items will be broken and can be difficult to replace.
Target group
Furnish the property based on your target renter, if targeting golfers consider all single beds, a fully equipped kitchen should have a washing machine, oven and microwave. A dishwasher may not be essential as they can be expensive to run.
People buy with their eyes! So remember this when buying your furniture, don´t over furnish or add too many personal touches. Also remember the importance of good photographs. Consider plain colours covers for bedding and curtains, then try dressing beds and sofas with bright coloured cushions. Buy good prints and paintings and use well placed mirrors to create the illusion of space and extra light.
Invest in good quality outdoor furniture which is sufficient for the space and number of renters. Quality metal or cane furniture, with removal covers, may cost more initially but should last longer as plastic chairs and tables. They will degrade in the sun, become brittle and break and often need to be replaced every year. If furniture needs to be stored inside the property make sure that it is easy to move and store. If the furniture is being left outside we would advise buying plastic UV proof covers to protect items from the sun. Buy plastic plate's cups and glasses for outdoor use, especially for families.
Costs
To fix your rental price and not lose money on rentals, you must understand the cost of owning and renting properties. Costs are broken down into fixed and variable charges; fixed costs include community fees, insurance, local authority charges, and utility standing charges, tax IBI, annual key holding cost.
Variable charges which increase on usage and season include utility usage, cleaning, and maintenance. Your insurance cover needs to include cover for public liability and the company may need to be informed that you are renting out the property. The more a property is rented out the greater the costs for replacement of linen and furniture. You should budget to have to change some linen annually and re-furnish furniture every 2-3 years.
Utility fees
Utility fees are paid by direct debit from a Spanish bank account. A common mistake is not having sufficient money in these accounts to cover these bills. If you do not pay these bills, the provider will disconnect the services. The first time you will notice this is when a renter arrives and there is no power or water. This is very common in Spain. It also gets expensive as there is a re-connection fee charged plus you could lose the rental.
Rental price
When fixing the rental price first do some research, look through similar properties on holiday sites, check rates and their calendar to see how well the property is rented out. Look at descriptions, compare features and photographs: a good set of photographs is the key to success!
Friends and family are important for finding rentals and referrals. But you have to be tough and do not offer them large discounts off your standard rates. Remember, if they are using the property at peak time, the property is not available for full price rentals. If you offer a discount look at the quieter periods or some money off if they find you other rental customers
Property management
The first consideration should be finding a property management company, especially during the early phases to supervise furniture deliveries and access for tradesmen. Some of the most successful people that rent do their own marketing through friends and family or property rental sites. They only use a local service provider for cleaning, maintenance, meet and greet and key holding. Meet and greet is potentially the area where most people fail! This should be seen as a friendly and informative meet, with good information provided, for that your renters can start a happy holiday experience. Try also to provide a basic pack containing tea, coffee, milk, water etc.
Select a company
When selecting a property management company you should compare a number of providers. Try to find out how long they have operated and if they have registered legal business with the necessary insurance cover. You also should check their references, perhaps by visiting a property they already manage. Ask how many properties they manage, with how many staff. Problems normally occur with the smaller providers at peak time. That´s because of the fact that 2 people can easily manage 100 properties in November - but what about a peak Saturday in July? They should provide a contract which explains the service level, ALL of the charges and include out of hours cover, ideally with a landline and mobile telephone numbers.
You should also ask if they promote your property for rental as an extra, or as part of the standard service. If second, ask via what media, get examples of their marketing and costs but check that it is not an exclusive contract in which you have to block out weeks and pay them if you obtain your own rentals.
There are some organisations now promoting guaranteed rentals income, refunds against fees or if they fail to find you rentals and may start by giving you a first booking. Using the old adage there is no such thing as a free lunch! So check their terms very carefully and check how long they have been established, as they will always require you to pay for their services in advance.
If you have a garden maintenance you should know if this is included in the management fee, if it is maintained by the urbanisation. Also you should wonder if the pool is maintained on a contract and how the cleaners are qualified and insured.
Marketing
There are hundreds of websites promoting thousands of rentals! Just do a Google search to see how many there are. In our own property we have succeeded in renting out via some of the larger rental sites. There they charge an annual fee, typically £140. We also had some success from the larger sites that charge a percentage of the rental fee.
Our Property Guide service includes more tips and details of the better sites and how to get more visibility on the search engines. These sites work because they spend thousands of pounds on getting their site on search engines ranking pages on Google and Yahoo. Again do your own research, talk to people already renting and look at similar properties, look at their calendars, descriptions, and photographs and compare them with your offering. Most sites include statistics on the number of people looking at the property. Check these regularly and remember that the key booking time is immediately after Christmas.
Website
Invest in your own website, with your own unique domain name that you own for example apartment-in-villamartin.com, as this is essential for local and network marketing through friends and family. This isn´t expensive as there are lots of template providers with easy to use tools. DIY costs £35 or else you can assign developers that will charge around £100 for a site with area details and a calendar. Our Property Guide provides a lot more information on this. You can refer people to a site created on the main rental site. The main issue with this is that they reach a site on which they can immediately find details of competitive properties and immediately compare price.
Just having your own website will not generate bookings as you have to get people to look at your site. So unless you are willing to spend on promoting the property to search engines, you will have to promote your own site and there are some low cost ways to achieve this. Promote your website by using advertising in the local papers, notice boards in clubs and supermarkets. Promote through your work colleagues and friends and family and get some cards and a simple information sheet printed up with the web address on.
It is important to use information on the local area on your website and promotional material. Ideally take your own photographs including the pool, beach, golf course and even restaurants and local shopping. Of course it will look best when there´s sunshine and a blue sky and when they are not too crowded.
Welcome guide
You need an informative welcome guide as this will enable the renter to get the most from their holiday from day! Happy renters will return and tell their friends and this is a vital part of marketing the property. Just some of the information in this guide should include details of the property, terms and conditions of the rental, information on the resort and the area. You should also provide details of the local shopping areas, markets bars and restaurants and ideas for days out and this information. What can the children do if it´s raining? These should be kept up to date. Include tips on security and emergency contact numbers. Last of all a facility where they can provide feedback is important to future renters.
By Roy Howitt, , Tel: 34 965 319 743
"Our Property Guide "-services help renters of Spanish properties obtain more rental customers.
For the last 4 years www.inspectahomespain.com have been providing property buyers in Spain lots of services with a new property, which include inspections or snagging service.